Background
a52 is a visual effects studios that was established in 1997 and has become the home of the industry's most innovative and talented artists. These artists have been part of the development and production of imagery for some of the world's best known commercials including Lexus, Nike and Motorela to name a few.
Description
a52 studio work with visual effects through the integration of 2D and photoreal CGI. Programs used by a52 include Autodesk Flame, Autodesk Softimage and Autodesk Maya. The work of the studio has earned AICP Show recognition for eleven straight years. Other awards they have received include a recently earned "Outstanding Commercial" Emmy as well as the same for an Andy, BDA, Belding, Clio, British Design and Art Direction and London International Advertising and one show awards.
Analysis
The work done by a52 often revolves around commercials or their visual effects. Often they use them to enhance the commercial to make it more appealing and entertaining, a way to grab the attention of viewers. In a sense, they are projecting their "voice" and what they want to say through commercials to reach their audience.
Examples include the following:
Cadillac Turbulence
Infiniti/Dusk
Elastic Honda Boxes and Elastic Honda Accord Instruments
Adidas "Game Challenger"
Conclusions
I never really noticed that studios like a52 did visual effects for commercials for car brands or other companies and products. Since I see commercial so often and since they're often just short, sweet and to the point, I never realized how much visual effects are used for them or that they are just as big of projects as films only on a smaller scale. Seeing the work that a52 studio has done with commercials and the awards they have to their credit has made me rethink that. Commercials may seem small and not much, but they are just as difficult and take just as much work and people to create them. As I said before they often use visual effects to enhance or promote the point or product of the commercial being advertised, often putting them in not so normal positions or environments in order to grab the attention of viewers. If the commercial isn't very appealing, it won't be noticed or viewers won't pay attention to it and that's where visual effects can help. It's like they are adding or modifying the "voice" of the commercial to make themselves heard.
Additional References
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